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Ikigai is a Japanese concept that embodies happiness in living. It is your life’s purpose. It is what steers your life. It is what keeps you grounded and focused. Think of it as if you’re sailing in the open sea. Your Ikigai is like your destination. Without a destination, you’re basically lost and sailing nowhere. In life, without an Ikigai, there’s no direction, no consistency in your work, no reason to wake up early in the morning. Though, when the Ikigai is discovered, you have now a reason for being. You will live up to your full potential and ultimately, you will discover true happiness. 


My Ikigai is complicated. It's actually two things. In this current moment of my life, my Ikigai is my dreams and ideas. They motivate me so much and I want to make all of my ideas reality. But, my ultimate goal in life is to give back and make this world a better place for the next generations. To simplify, my shorter term Ikigai is to make my dreams reality and my longer term Ikigai is to make this world a better place!


Why Ikigai? To be honest, it's because of Japanese animes. I love animes so much. I have an emotional connection to many of them and I am sure anyone who watches animes knows what I am talking about. And so, I fell in love with the Japanese culture and wanted a Japanese word as my company name. I chose Ikigai because I loved the profound meaning of this word and related a lot to it. 



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